Sentiment Analytics Market Segmentation, Applications, Dynamics, Development Status and Outlook 2032

 


Market Research Future Insights

According to MRFR analysis, the global Sentiment analytics market is expected to register a CAGR of 14.80% from 2023 to 2032 and hold a value of over USD 10.7 Billion by 2032.

Sentiment analytics is a type of data analysis that focuses on identifying and extracting opinions, emotions, and attitudes expressed in text data, such as social media posts, customer feedback, and product reviews. It involves the use of natural language processing (NLP) techniques and machine learning algorithms to categorize text data into positive, negative, or neutral sentiments.

However, the COVID-19 pandemic has had a significant impact on the sentiment analytics market, as it has on many other industries. The pandemic has led to a surge in online communication, with more people using social media and other digital platforms to stay connected and informed. This has created a huge volume of text data for sentiment analytics, as businesses seek to understand how customers are feeling about their products and services during this difficult time.

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Key players

Some of the top key market players are Angoss Sentiment Corporation (Canada), Clarabridge (US),  IBM (US), SAS Institute (US),  Aylien (Ireland),  Bottlenose.Com (US),  Crowdflower (US),  Brandwatch (UK) and  Twizoo (UK) (U.K.)

Market Segmentation

The Global Sentiment analytics market has been segmented into based on component, deployment, organization size and vertical.

Based on Components: Software and Services

Based on Deployment: Cloud and On-Premise

Based on Organization Size: SMEs and Large Enterprises

Based on Vertical: Retail, BFSI, Healthcare & Life Science

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Regional Analysis

In terms of regional analysis, North America is the largest market for sentiment analytics, due to the presence of major players in the region, such as IBM Corporation, Microsoft Corporation, and SAS Institute Inc. The Asia-Pacific region is expected to grow at the highest CAGR during the forecast period, due to the increasing adoption of digital technologies in countries like China, India, and Japan, and the growing focus on customer experience management (CEM) among businesses in the region.

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